He then extends the activity to video and film productions, signing documentaries, institutional films and commercials for companies such as Bugatti Automobili, Marzotto Group, Unicredit, World Gold Council, Arena di Verona, Pal Zileri and many others. In this context he receives international awards and recognitions directing Rudolf Nureyev and Placido Domingo as director.
He also produces video clips for Italian authors such as Cristiano De Andrè, Andrea Mingardi, Giampiero Artegiani, Giovanni Nuti, and for international artists such as Isaac Delgado and Eliades Ochoa of Buena Vista Social Club.
At the beginning of 2000 he also deals with the Internet, of which he becomes a specialist, creating sites and portals such as the official ones of Roberto Mancini, of Paolo Rossi, of Cuban music in the world (Cubamusic.com), or VICENZA.COM.
He then deals with communication and image, and in particular with “naming” (creation of names), a subject in which he today is a specialis. The name “MUSIX” has been infact conceived by SANGY in 1982 as a powerful word meaning “music without limits”.
Today he brings together these synergistic experiences as Art Director and founder of the advertising agency “IDEAZIONI”, based in the heart of Vicenza, also active in Milan and London.
Starting from these professional experiences, he also in the last year started an innovative path to explore new expressive scenarios mixing Art with Communication.
A touch of Art
MUSIX has always been strictly close to Art, according to the culture and to the passion of its founder SANGY.
The original MUSIX graphic label, for example, so original and recognizable with its black on yellows impact style, has been friendly designed for SANGY in 1982 by a young italian artist, Roberto Floreani, today considered one of the most important italian painters.
The cover and iconic logo of The ARMED GANG, for example, conceived by SANGY, was designed by Aldo Capitanio, one of the greatest italian illuustrators.
The cover of JAMES KAHN, was designed by Anna Pennati, one of the most appreciated italian female painters.
The covers of The CREATURES, another production powered by SANGY, was designed by Franco Storchi, one of thye most talented italian Science Fiction and starships designers.
The cover of ROBERT REDS was painted by Antonio D’Agostini, one of the most talented italian illustrators and portrait painters.
The cover of “LOVE” by FIREFLY, has been personally designed by SANGY as a symbol of universal love. It’s an example of Pop Art applied to music.